The 12-Month Sequence
Month 1 — Ideal Client Avatars
Three fully documented client profiles: who they are, what they need, where they are, and how they buy.
Month 2 — Value Proposition Canvas
The commercial logic of your business: what you offer, why it matters, and what makes it genuinely different.
Month 3 — Business Model
A complete business model: revenue streams, cost structure, key partners, channels, and customer relationships.
Month 4 — Pricing Architecture
A structured pricing model with commercial rationale, so your prices reflect your value and your business is sustainable.
Month 5 — Customer Journey Design
The complete map from first awareness to loyal client: every touchpoint documented, every friction point resolved.
Month 6 — Brand and Positioning
Core brand architecture: positioning statement, voice, messaging hierarchy, and a brief ready for a designer.
Month 7 — Go-To-Market Strategy
A documented GTM strategy: acquisition channels, launch sequencing, partnership approach, and 90-day activation plan.
Month 8 — Website Copy and Funnel
Full copy for your core website pages and a documented funnel architecture, from entry point to conversion.
Month 9 — Content Strategy and Calendar
A 12-month content calendar with topics, formats, and posting cadence for your primary channel.
Month 10 — AEO Content Strategy
Answer Engine Optimisation: 80+ structured question-and-answer pairs per client avatar, mapped across the full buying journey.
Month 11 — Investment Readiness Audit
A structured assessment of where your business stands against investment readiness criteria, with a remediation roadmap.
Month 12 — Capstone Review
A full review of everything built, what has changed, and a 12-month execution roadmap for the next phase.
What you get each month
One foundational deliverable built by AI, overseen and refined by Valentine, specific to your business and yours to use immediately. One 90-minute working session and one 60-minute check-in per month. Structured homework exercises between sessions to deepen the work. One round of revisions on each deliverable.
Total Investment
£18,000. 12-month container, payable monthly at £1,500 per month. Each monthly deliverable, commissioned individually, would cost £1,500 to £3,600. The programme delivers the equivalent of £25,000 to £35,000 of standalone work, plus the sequencing, the sessions, the homework structure, and the accountability that makes it all mean something. Fees only. No equity, revenue share or commission arrangements of any kind.
Valentine Stockdale provides strategic advisory, fractional CXO leadership, venture building, and investment-grade financial modelling. Trading as Intuitive Logic Limited (United Kingdom). About Valentine · Apply to work together