Strategy · Architecture · Direction

Your strategy exists. Let's get it out of your head and into the world.

A rolling strategic retainer for founders and operators with a business already in motion. Valentine works directly on your commercial architecture: the strategy, the structure, and the decisions that move the business forward.

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The Deliverable Menu — Choose 6 of 8

At the start of the engagement, you choose six deliverables from the menu below. Want all eight? That is available at a different price point.

  • Commercial / Go-to-Market Strategy

    Your commercial direction mapped and documented: market positioning, ICA refinement, channel strategy, acquisition approach, partnership map, and 90-day activation plan.

  • Investment Readiness Audit

    A rigorous assessment of where you stand against investment readiness criteria, with a clear remediation roadmap and the specific sequence of work required before approaching investors.

  • Full Website Copy

    Complete copy for all core website pages: homepage, services, about, apply. Written to convert the right people and repel the wrong ones.

  • Social Media Strategy

    A documented strategy for your primary platform: content pillars, posting cadence, voice guidelines, profile optimisation, and growth approach.

  • 12-Month Content Calendar

    A full content calendar for twelve months on your primary channel: topic, format, and month by month, with briefs ready to delegate.

  • AEO Content Strategy

    Answer Engine Optimisation: a structured strategy for surfacing in AI-powered search responses across the full buying journey, with 100+ question-and-answer pairs mapped per client avatar.

  • Offer Stack Redesign

    A complete redesign of your product and service architecture: what you offer, at what price, in what format, to whom, and in what sequence.

  • Pricing Architecture Review

    A structured review of your entire pricing model: rationale, market positioning, tiering logic, and Valentine's direct commercial assessment of whether your pricing is serving or undermining you.

What's included

One 2-hour deep-dive session per cycle: half context extraction, half strategic dialogue. One 45-minute review session two to three weeks after the deep-dive, once the draft is complete. One major strategic deliverable per two-month cycle, produced by AI and refined by Valentine to investment-grade standard. Async Slack access with a dedicated channel, active for the duration of your engagement, with responses within 48 hours on working days.

Total Investment

£9,000. 3-month engagement at £3,000 per month. Rolling monthly thereafter. Fees only. No equity, revenue share or commission arrangements of any kind. Bolt-ons available at preferential rates: Financial Model, Pitch Deck, Business Plan, quoted on request.

Valentine Stockdale provides strategic advisory, fractional CXO leadership, venture building, and investment-grade financial modelling. Trading as Intuitive Logic Limited (United Kingdom). About Valentine · Apply to work together